I’m the founder of Kreative Kiddle and a hospitality designer with over two decades of experience in hospitality, including running an award-winning South London pub with rooms. That background shapes how I approach every project, with a focus on how spaces work day to day, not just how they look. I work with hospitality owners across the UK to create authentic spaces to gather, using what’s already there, sourcing locally where possible, and making thoughtful, practical decisions. I believe small details add up to support the business, the people using the space, and the wider community, all grounded in a genuine love for pubs as the heart of community life.
WHO I AM AND HOW I WORK?
About Jemma
Design shaped by years in hospitality
Permaculture-led mindset
At the core of my work is a permaculture-led approach, a way of thinking that focuses on working with what’s already there, making considered use of resources, and creating systems that last. This is grounded in a balance of people care, earth care and fair share, shaping spaces that support communities, use resources thoughtfully, and ensure value is shared responsibly all while recognising the role beauty plays in how we experience a place.
Fair share
Fair Share supports skilled makers, local suppliers and trusted collaborators, and makes thoughtful decisions about how and where resources are spent.
Earth Care
Earth Care prioritises reuse and responsible sourcing, giving existing materials new life while reducing waste and creating durable, characterful spaces.
People Care
People Care supports local communities, creating welcoming spaces where people can gather, connect and feel at ease.
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It was a pleasure to work with Jemma. The results were superb, with so many lovey touches throughout, being left with a pub that not only was aesthetically beautiful and perfectly in keeping with both the building and the village, but also worked from an operators perspective, something that is not as common as one would hope.
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Jemma’s care and attention to every detail of the project is truly unrivalled. She takes the time to understand exactly what is needed and brings it to life with real thought, care and creativity. Her professionalism and passion shine through making collaboration both seamless and enjoyable. The end product exceeded all expectations. I recommend Jemma to anyone looking for high-quality, thoughtful, and beautifully executed design.
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The Blue Boar Inns refurbishment was both challenging and incredibly rewarding. Jemma’s vision and determination helped create an authentic pub with real character, rooted in Ludlow’s history through reclaimed furniture, antique lighting and carefully sourced pieces. The result is an authentic pub that will stand the test of time and has set the business up for success for many years to come.
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Jemma really took the time to fully understand the brief then delivered in spades. Our bouji fisherman’s cottage is the perfect blend of style, charm and function, and we couldn’t be happier. Incredibly creative and diligent, Jemma was a joy to work with and made us feel she was invested in the success of the overall project as we were.
Get in touch
A permaculture inspired design approach to hospitality
If you are planning a hospitality project and want to explore how permaculture principles can shape the design, get in touch. Each project begins with a conversation to understand the space, the goals and the people it will serve, before developing a thoughtful and practical approach.
