Set in the historic town of Wantage, birthplace of King Alfred, The King Alfred’s Head is a Grade II listed pub with strong ties to the town’s history. The pub was reimagined into a bold and characterful space, rooted in local heritage.
Case Study
King Alfreds Head
Overview
A refurbishment to reposition The King Alfred’s Head, strengthening its food offer and giving the pub a clearer identity.
Permaculture
Seating and layout were carefully shaped to make full use of the footprint, increasing capacity while maintaining comfort and flow. Materials were sourced with a focus on reuse and locality, incorporating reclaimed and pre-loved pieces.
Impact
Changes to the offer have extended trading hours, with spaces designed to support a broader pattern of use throughout the day.
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If you are planning a hospitality project and want to explore how permaculture principles can shape the design, get in touch. Each project begins with a conversation to understand the space, the goals and the people it will serve, before developing a thoughtful and practical approach.
